1. What is marketing?
According to the American Marketing Association, marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The 4 Ps of traditional marketing are: Product, Price, Promotion, and Place, although these have been transformed with digital marketing and innovative audience research and targeting methods.
2. What careers are there in marketing?
There are many exciting fields to explore if you want a career in marketing.
Digital Marketing
Digital Marketing refers to promoting products, services, or brands using digital channels such as websites, social media, search engines, email, and online advertising. It focuses on reaching the right audience at the right time with measurable results. Digital Marketing helps businesses increase visibility, drive traffic, generate leads, and build strong customer relationships using data-driven strategies.
According to Creativelab Afrika Digital Marting is a must known skill for both professionals and young entrepreneurs who are just in the beginning of their career.
Marketing Management
If you still have many questions about the future of Work and how AI will involve, then you don't have to worry about nothing because at Akilorex Torch we're working hard and looking for solutions to you. And some of the solution that'll gives today is Marketing Management.
What's Marketing Management?
Marketing Management is the planning, organizing, and controlling of marketing activities to achieve business goals. It involves analyzing markets, understanding customer needs, developing strategies, setting budgets, and guiding promotional campaigns. The goal is to create value for customers while ensuring long-term business success.
Public Relations
Public Relations focuses on building and maintaining a positive image for a company or individual. It involves managing communication with the public, media, customers, and stakeholders. PR includes press releases, crisis communication, event management, brand storytelling, and maintaining trust and reputation.
Social Media Marketing
Social Media Marketing uses platforms like Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube to promote brands and engage audiences. It includes content creation, community management, influencer partnerships, paid ads, and analytics. The goal is to increase brand awareness, reach new audiences, and build loyal communities.
Search Engine Optimization
SEO is the process of improving a website or a blog so it ranks higher on search engines like Google. It includes using keywords, improving page speed, writing quality content, and building backlinks. The purpose is to increase organic traffic and make it easier for people to find your business naturally.
Search Engine Marketing
SEM involves paid advertising on search engines-such as Google Ads to increase visibility and drive targeted traffic. Businesses pay for their website to appear at the top of search results for specific keywords. SEM is fast, measurable, and ideal for reaching customers who are ready to buy. Don't left behind and begin to learn Akilorex LMS
Email Marketing
Email Marketing uses targeted emails to communicate with customers, nurture leads, announce products, send promotions, or build loyalty. It is one of the most effective digital marketing tools because it delivers personalized messages directly to the audience’s inbox and offers high return on investment. Let Akilorex Team set up your profetional e-mail for free: contact@akilorex.co.ke
3. How Can I Learn Sales and Marketing Online for Free?
Free online courses at FutureLearn are developed by experts and universities to ensure you’re learning the most current skills in both sales and marketing.
Alison offer free sales and marketing courses that can be taken at your own pace. Whether you’re interested in earning a certificate within a specific skill set, or you’re looking to deep-dive into a sales or marketing subject with a diploma, Alison has you covered: Join our free Learning Management System by writing us an email: contact@akilorex.co.ke
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